Blog

  • T-SHIRT MARKETING GURUS ROSS AND JORDAN SHARE THEIR SECRETS

    I have been trying to make an episode like this for a year. In this first interview with Ross Carrel and Jordan Lamb of East Coast Cotton we talk about spending $500,000 in Facebook ads in 2017 alone! These guys are killing it with online t-shirt sales ...

  • How to setup Shopify for ON DEMAND printing.

    July 1, 2020 at 7:00 AM

    Setting up Shopify is critical step in building an online t-shirt business.  Setting up Shopify is critical step in building an online t-shirt business.  

    Below we have created 3 unique videos to...

  • How Hanes Brands rushed to make masks for the US government and are now working with the screen-printing industry to get back to business.
    May 13, 2020 at 4:30 PM

    Cole Lundstrom with Tim Gibson.

  • Getting the most out of a tradeshow
    August 9, 2016 at 4:00 AM

    Every year the team at Shirt Agency heads to Las Vegas to meet with brands and help them fulfill next season’s orders. It’s February again and it’s time for SOURCING at MAGIC Las Vegas.

    MAGIC is the ultimate fashion trade show that happens ...

  • FROM HUSTLER TO BOSS
    February 2, 2016 at 5:00 AM

    All businesses regardless of size ought to have departments clearly organized. Even if you are your entire team, divide your time and attention among the following: Customer Service, Marketing, Accounting, Fulfillment, Design.

  • HOW A T-SHIRT IS MADE
    December 22, 2015 at 5:00 AM

    T-shirts are typically made of 100% cotton but can be found in polyester or a polyester-cotton blend. Fabric varies depending on the designers' choice of material and budget, and before a T-shirt is stocked by your favorite retailer, it goes through several processes.

  • HOW TO CREATE SUCCESSFUL DESIGNS FOR SCREEN PRINTING
    June 19, 2015 at 4:00 PM

    The designers understand what they are trying to accomplish in selling that piece of apparel. Knowing why you are designing something and what the customer is looking for is just as important as having a good design. A good design will not sell well if you do not understand what your customer is looking for.

  • PLASTISOL VS. WATERBASED INKS
    May 15, 2015 at 5:00 PM

    Plastisol ink needs to be heated to a high temperature that allows plasticizer molecules and resin to solidify and cross-link. On the other hand, Water-based ink is actually a mix of dye or pigment with water. The water is the solvent that enables the pigment or the dye to remain in a liquid state.

Check out our Podcast!

Cole Lundstrom started "Building Your T-Shirt Empire" to help people make more money printing t-shirts. 3 years later the podcast is a treasure trove of interviews and tips for navigating the business.